The following are set as the standard to govern GREL Advertising and Marketing guidelines for members. It is important to establish the guidelines to protect the trust and transparency that should exist between organization, its readers and advertisers. We also recognize that no set of guidelines can address every issue that may arise in the course of business, especially given the constant changes within the media industry. Accordingly, we anticipate that these guidelines will be continuously revisited and updated. Our goal is to consistently improve, so we remain open to suggestions and feedback from our clients, members, and other individuals. Advertising and sponsorship are important to any commercial service. If executed well, they provide us an excellent source of new business and can enhance a consumer’s experience. We have set the following guidelines to ensure that proper use of marketing and advertisement are being used by all members.
CHAPTER I LEGALITY OF ADVERTISEMENT
ARTICLE 1 LEGAL ADVERTISEMENT
All advertising must be legal and must follow applicable advertising laws and regulations which may differ by country. In determining what an acceptable standard in a particular country or territory is, consideration should be given to local market and organization. Each member must adhere to their local governing laws and remain within the guidelines. GREL does not promote or override any local laws or by-laws associated with local regulations.
All statements in an advertisement will be taken at face value and interpreted based on their plain meaning. If the advertisement is misleading, deceptive or inaccurate then a disclaimer should be mentioned. The element of reasonableness will be considered in all cases. Such as, an advertisement showing a new development with future pictures and models displayed rather than accurate images, then a disclaimer is needed in the marketing materials. The disclaimer should go as follows: Images shown may not reflect the exact product or service and serve as an approximation only.
ARTICLE 2 FALSE ADVERTISEMENT
No member shall make false, misleading or deceptive statements in any advertisement, circular, pamphlet or material published by any means either online or in print.
2.1 Harmful or Offensive Advertisements
Advertising must not be harmful or offensive by any means. Acceptable standards must be applied to the content of all advertising materials so as to provide adequate protection to GREL members. Advertised material should receive necessary consent if there is information being used from a third party. For example: Revealing the address and name of a client to promote advertising purposes without receiving permission or consent from the client prior to distributing advertisement.
CHAPTER II ACTIONS AND PRECAUTIONS
ARTICLE 3 ACTION AGAINST FALSE ADVERTISEMENT
If the GREL council believes on reasonable grounds that an individual, either a member or a non-member, is distributing false, misleading or deceptive statement in advertisements, suspension of all rights will take effect immediately. False advertisement includes, but is not limited to, images, messages, videos, branding and more. A member’s Licence will be suspended until an investigation has been launched and completed to verify the statements made in advertising, with or without the collaboration of the advertising agency. Depending on the outcome of the investigation, individuals may face the following:
(a) Request for urgent removal of the advertisement
(b) Request for correction of advertisement
(c) Licence may be suspended
(d) Licence may be terminated
(e) Member may face a penalty such as a fee
Article 4 Risk for Brand
Advertising must not jeopardize the good reputation of GREL or lower the value of the GREL brand. All members must adhere to the following when incorporating the GREL brand:
(4.1) Advertisement must be suitable for target audience
(4.2) It should meet consumer expectations
(4.3) Not bring the GREL brand into any kind of dispute
(4.4) Not give rise to doubts about the editorial integrity and independence or impartiality of the GREL
(4.5) All advertising must be clearly presented as commercial content, distinct from editorial content.
(4.6) The nature of an advertising relationship must be transparent so that it is clear to the audience that they are seeing a commercial message.Secretive advertisement or subliminal advertising is not acceptable to be used in any form.
(4.7) GREL must retain editorial control and responsibility for all editorial content. Advertisers must not influence content in such a way to impair the responsibility and editorial independence of GREL.
ARTICLE 5 PRECAUTIONS
(5.1) An advertisement should accurately reflect the nature and content of the product or service it represents.
(5.2) An advertisement should not glamorize or exploit GREL.
(5.3) All advertisements should be created with a sense of responsibility and integrity toward the public and organization.
(5.4) No advertisement should contain any content that is likely to cause serious or widespread offense to the average consumer, either intentionally or unintentionally.
CHAPTER III ONLINE MARKETING, ADVERTISEMENTS AND PROHIBITED CONTENT
ARTICLE 6 ONLINE ADVERTISEMENT AND MARKETING
Every member shall practice the guidelines as they protect consumers as well as strive to help businesses by maintaining the credibility of the internet as a marketing medium. In regards to online marketing or advertisement, Articles 2, 3, 4, 5 will also apply here.
ARTICLE 7 Prohibited CONTENT
7.1 ILLEGAL ACTIVITIES
Advertisements must not constitute, facilitate, or promote illegal products, services or activities.
7.2 PRIVACY AND COPYRIGHTS
Content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights must be immediately removed. Consequences of privacy and copyright infringements will be determined on an individual basis.
7.3 CLEAN CONTENT
All members will remain within the guidelines of providing messages or images which are not offensive. Members are prohibited from using images or content which includes nudity, depictions of people in explicit or suggestive positions, or activities that are sexually provocative.
(a) It is strictly prohibited to advertise your property or any service with sexually provocative tactics.
Article 8 Online Marketing
All GREL members should use marketing content that is viable and clear, without any ambiguity. As well, members should not use illegitimate marketing in any aspect of their business.
Article 9 Targeting
No member shall use targeting options to discriminate against, harass, provoke, or to engage in predatory advertising practices.
CHAPTER 1V VIDEO ADVERTISEMENT
ARTICLE 10 VIDEOS ADVERTISEMENTS AND RESTRICTIONS
Any type of video advertisement intended for mature audiences is only allowed with prior written permission from GREL and must target people who are at least 18 years of age. Excessive depictions of the following content within these advertisements are not allowed.