Almost all top listing agents will tell you the same thing, never underestimate the power of online marketing. In fact, nearly 92% of ALL home buyers begin their search online.
Keeping this mind, real estate agents need to adjust their home selling strategies to cater to online buyer interest and the best way to do this, are using visuals.
Here’s a relevant stat real estate agents need to know when it comes to online marketing. The first is that the majority of people (60%) are visual learners, while the remaining 40% are auditory and kinesthetic learners. The reason why this is important is that you need to enhance the visuals of the home you are listing to expand your pool of potential buyers.
The next vital stat to know is individuals will only remember 10% of what they have learned if it through takes, however, if you combine visual with text, the memory retention boosts up o 60%. Again, why is this important? It’s because no matter how many GREAT features the home has, it’s not enough to rely on the description to transfer that message to buyers, you also have to SHOW the best features, as well.
The average number of homes a buyer sees in person is about 12 homes. You can only imagine how many homes they see online, before even considering to look at the house in person. This is another reason why visual will be important.
Now that we have laid out the foundation by gaining some insight into the behaviour of home buyers, we’re going to build your strategy to sell the home quicker and for more money.
One of the best and proven strategies you can use in Home Staging.
Home staging is very different from ‘decorating’ a house. The foundation of home staging is to trigger buyer psychology.
The very first rule of home staging is to declutter and depersonalise the house. You want to make space look more prominent, which means that any excess items need to be thrown out or stored elsewhere. This is something that the homeowner should decide after you recommend this. The next step is to depersonalise. Home buyers are not able to envision themselves living in the home if there are pictures of family members, personalised trophies and other such items which attaches a person or family to the house.
To implement simple strategies to increase the value of the home, you can try these tips, based on what you think is needed:
A coat of fresh paint can make the house feel newer and also serve as a signal that the house has been taken care. If you and the homeowner are choosing to paint the home, try to use neutral colours instead of bold colours. Colour psychology also plays a significant role in driving emotions and creating illusions. For examples, colours such as red and stimulate emotions of anger, while pastel colours, such as green can make someone feel calm. In addition, darker colours make a room look and feel smaller, while plain white can take away emotions if not properly staged with other colours in the room.
2. Lighting is Important:
Try to bring in as much natural light as possible. You also need to keep in mind that some or most of your showing maybe at night, so you will have to compensate with more lamps and lighting throughout the house. A well-lit home will make a significant difference. Areas in particular that can serve as a culprit to reduced brightness are staircases and hallways, so pay extra attention to how well the home is lit at night.
If any minor repairs need to be done to the house, it is better to get those taken care of before you have showings. Minor repairs may not seem like a ‘big’ deal, however, fixing these problems can be both aesthetically pleasing and also eliminate any low balling for offers during negotiations.
4.Highlight Each Room’s Best Feature:
The key to home staging is to create plenty of space and to draw attention to the best feature of the room. For instance, if the best feature of a room is the fireplace, the furniture should be placed around the fireplace to draw attention to it. You would use the same strategy if the best feature of a room were a window. If some rooms are smaller, use smaller furniture in the room to eliminate spacing issues and keep everything organised. Staging can also entail upgrading rooms such as the washroom, which brings one of the largest ROI for little effort.
5.Stage The Exterior:
The exterior of the home also plays a crucial role in how buyers perceive the home. It takes about 7 seconds for someone to judge how they ‘feel’ about a person or property. Staging the exterior of a home can include painting the front door or garage door, redoing the pavement, landscaping and even creating a great space in the backyard.
If you have taken the Certified Residential Home Staging Specialist designation, which is offered with the free trial on the Master Plan, you will be a PRO at creating a strategy to stage homes and sell them faster.
Staging the home alone is not the full strategy. Next, you will need to take professional pictures of the house to market it online. Using something as simple a wide camera lens can make a big difference in capturing the room more naturally versus a narrow camera lens. For luxury homes, you can also use drones to provide a full experience of the exterior of the home. Once you have the professional pictures, choose anywhere between 5-9 of the best photos to post online. You want to give enough photos, but not too much, to entice more people to come in and VISIT the property.
The more online visitors you attract, the more potential buyers visit the home, giving you an opportunity to work your final strategy, which is to work with the buyer agent. Call the buyer agent 5-15 minutes before they arrive at the property with the five best selling points about the property to tell their client about. After 24 hours of visiting the home, call the buyer agent again and ask for feedback and see what it would take to make the deal happen.
All this can be done without leaving the property.